Social Media Marketing (SMM) is a digital marketing strategy that uses social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others to promote your brand, engage with your audience, and drive traffic to your website. SMM involves creating and sharing content, running paid advertisements, and interacting with followers to build relationships and boost your brand’s online presence.

In simple terms, SMM helps you connect with your audience where they spend their time online, increasing brand awareness and driving engagement through social media.

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