Pay Per Click (PPC) is an online advertising model where you only pay when someone clicks on your ad. It’s a fast and effective way to drive targeted traffic to your website. Ads can appear on search engines like Google, social media platforms, or even on websites that are part of an ad network. PPC allows you to reach potential customers at the moment they are searching for your products or services, ensuring that your marketing efforts are directly aligned with user intent.

In simple terms, PPC gives you the power to control how much you spend on each click and the ability to reach the right audience without wasting money.

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